Overview

As Polestar’s strategic partner at Fully Charged Live, we played a pivotal role in enhancing the brand’s presence during the show’s Canadian debut. In collaboration with Drive Marketing Group, we skilfully managed logistics, execution, staffing, and production, our teams ensured that Polestar not only shined but emerged as the undeniable highlight of this highly anticipated event. With the largest display and activation, Polestar’s exhibition and test-drive activation drew the highest traffic, creating a lasting impact. This accomplishment underscores our expertise in amplifying brand presence and creating standout experiences, highlighting our portfolio’s ability to elevate client visibility in key industry events.

Client

Polestar Canada

Services

Complete Brand Experience (Event) Strategy, Planning, Management, Implementation
Event Design Consultation+ Logistics
Event Styling & Consultation
PR Consultation + Local Support
Gifting Strategy
Day-Of Execution and Hosting
Guest List Management
Staffing Services
Creative Services (Asset Design)
Media Production – Photography & Videography

Achievements

8,394+ Engaged Guests at Trade Show Booth
100% Appointment Bookings for Test Drive Experience
206 Qualified E-Mails Collected (CRM)