Overview

Convoy had the honour of hosting Strategy Skin’s debut event in the founders’ home city of Vancouver, BC, at the Avenue Road Showroom—a setting that provided the perfect backdrop for this exclusive gathering.

The event featured skincare experts Amanda and Mara, who led an insightful discussion on the latest advancements in skincare, focusing on their hero product, The A Retinal Serum. During the panel, Amanda and Mara demystified the differences between retinol and retinal, highlighting their unique properties and how each ingredient promotes skin health and rejuvenation. They also delved into the science behind the serum, explaining how vitamin A can improve skin texture, reduce fine lines, and enhance a youthful appearance. To keep the audience engaged, trivia questions were integrated into the conversation.

A live product demonstration by Mara showcased the application of Strategy Skin’s A Retinol Serum on a model, giving attendees a hands-on look at the product in action.

Guests also enjoyed branded testing stations, curated gift bags, a custom wellness smoothie bar, and a dedicated press and media experience. As a VIP, invite-only event, it brought together a select group to experience Strategy Skin’s innovative approach to skincare.

 

Client

Strategy Skin

Services

Complete Brand Experience (Event) Strategy, Planning, Management
Event Design Consultation+ Logistics
Day-Of Execution and Hosting
Press Release Creation and Distribution
PR & Influencer Management
Guest List Management 
Staffing Services
Creative Services (Asset Design)
Media Production – Photography & Videography

Achievements

100% Attendance Target Reached
850,000 Social Impressions
62 Original Content Pieces